Florence Fragrances started the way most good things do — a little messy, a lot of trial and error, and one very stubborn belief that candles shouldn't be boring.

It began five years ago as a hobby: melting wax on the kitchen counter, testing scents , and slowly figuring out what actually made a candle worth lighting.

Somewhere between my 9-5 corporate job and stirring wax at midnight, the choice got easier — go all in, or wonder "what if" forever. So Florence Fragrances became a full-time thing, run from Dubai, built candle by candle.

Florence Fragrances is built on one idea: a candle should make a room feel calmer, and look good doing it. Life's serious enough. Your candle doesn't have to be.